With the holiday season fast approaching, now is the time to ramp up your email marketing efforts to really drive sales and take advantage of every opportunity the season affords, and it is the retailers with Mailbeez installed in their stores who are in the perfect position to automate their campaigns and free up more time during this busy period. For non-Mailbeez users, we’ve listed below 4 ways you too can use Mailbeez to make Christmas really go with a bang.
1. Review Advanced – Content is the The Big Cheese
You know it and we know it – product reviews on e-commerce websites help to generate increased sales. Call them what you will, helpful, insightful, or just plain old trust engendering (and let’s not forgot the positive SEO effect of extra content), your store will greatly benefit from increased product reviews.
Work the pre-holiday build up with the Mailbeez Review Advanced module, and you will generate greatly increased product reviews from your customers. Install, customise, then let that baby run, and you can sit back in the knowledge that Mailbeez is automatically emailing your customers a pre-determined time after their order has been despatched to request a review.
Get the module >
Available as part of the Essentials Pack>
2. Winback Advanced – Don’t forget the Elves
The pre-holiday season is your store’s most prolific ‘new customer’ period. Whether loved ones buying presents for the big day, or motivated buyers looking to treat themselves, from October onwards new customers will come a’knockin. However, this is not the time to forget your existing customers, and if, like most stores, large portions of your customer base have not bought for some time, you need a way of mass emailing this important group to attract them back, ideally in a personalized manner; and that is exactly what the Mailbeez Winback Advanced module does.
Like Santa’s Little Helper, Winback Advanced is a set and forget module that fires off emails to your customers a pre-determined time after their last order, both inviting them back, and if it is part of your marketing strategy, offering them a personalized discount coupon with clear expiration dates. In one fell swoop you have the ultimate customer reactivation solution, which just might be essential in taking full advantage of this important sales season.
Get the module >
Available as part of the Essentials Pack>
3.Reorder Advanced – Loyalty, loyalty, loyalty – say it with me!
November arrives and the holiday sales are in full flow. Proactive store owners know that rewarding loyalty at this important time can be beneficial for both sales and store reputation, so emailing regular buyers with a coupon is one email marketing step that can really ramp up sales to a fever pitch.
The Mailbeez Reorder Advanced module is designed from the ground up to give you the tools to reward loyalty – automation style. Once installed and configured, Reorder Advanced will email qualifying customers after a pre-configured number of orders, offering them a personalized coupon to reward their all important loyalty. Oh yes, and lest we forget – Reorder Advanced is a very intelligent module, only emailing customers with orders marked as despatched, and, as with all Mailbeez coupon modules, creating personalized coupons that cannot be shared between friends, both protecting your profits and preventing an unwanted viral effect.
4. Coupon Expiry – let them know it’s ending (not the world)
The first step of any coupon campaign is actually sending the coupon, but in order to maximize revenue, it’s a really smart idea to email coupon recipients with an expiry reminder just before the coupon becomes invalid, both reminding them of the original coupon and offering a time sensitive nudge to really push that conversion rate higher.
The Mailbeez Coupon Expiry module pings an automated email to all coupon recipients a pre-determined time before their coupon expires, and once installed and configured, it will just run and run, allowing you to focus on other elements of your business in the knowledge that Mailbeez automation is following up on your coupon email marketing campaigns.